mPay Connect Consulting Services

mPay Connect, Inc. is a consulting service which specializes in providing assistance to clients seeking to launch or leverage mobile money services globally. Our clients have included banks and mobile network operators, startups, development agencies, NGOs, and governments. mPay connect is experienced in serving clients with banked and unbanked customers. We provide advisory services in a number of functional areas including market strategy and opportunity assessment, strategic planning, vendor analysis, and implementation. We charge for our services as a retainer or by fixed fee per project.   mPay Connect works closely with our clients to ensure the highest quality work. We apply a five-step methodology to our mobile money projects, bringing in relevant experts for various stages of the project. We serve our clients in a variety of these areas based on our client’s needs. Our core expertise is in the first three areas of the methodology, but we can work with partners to support the latter two areas as needed.     ......Read More

Opportunity Assessment

Understanding the market dynamics and opportunity for your business in mobile payments In order to understand whether to launch mobile payments services, mPay Connect helps clients to identify the opportunity for the business. As a first step in assisting our clients with launching mobile payments services, mPay Connect conducts an opportunity assessment which may include:  
• Identification of key trends in market • Market Opportunity and Sizing • Market segments and customer profiling including money flows and distribution channels • Competitive Assessment and SWOT Analysis • Regulatory Assessment and Policy Toolkits • Technical Appraisal
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Product Strategy and Business Case

Building the strategy and plan for mobile payments products and services Once there is a viable mobile payments opportunity to pursue, mPay Connect assists companies to develop their product strategy and business case. This includes understanding the value chain needed to launch products and services as well as the marketing, operational, and product roadmap plans. To reach a go- or no-go decision, a financial plan and business case is developed. Elements to a Product Strategy engagement may include:   • Value chain analysis • Marketing Plan • Operational Plan • Product Roadmap including vendor analysis • Financial Plan and Business Case • Metrics Plan......Read More

Go-to-Market Strategy

Developing a strategy and plan to enter the mobile payments market successfully In order to successfully position a company's mobile payments prior to launch, it is important to take into account the objectives of the business, external market dynamics, customer needs, and assets of the business. During the Go-to-Market strategy phase, the following areas will be identified and defined:   • Business Objectives • Primary customer research, value proposition, and marketing requirements • Internal Asset Assessment • Market Needs Identification • Product Requirements • Gap Analysis • Build/Buy/Acquire Recommendation • Strategic Positioning • Vendor and Partner Assessment • Deal Negotiation......Read More