Go-to-Market Strategy

Go-to-Market Strategy

Developing a strategy and plan to enter the mobile payments market successfully

In order to successfully position a company’s mobile payments prior to launch, it is important to take into account the objectives of the business, external market dynamics, customer needs, and assets of the business. During the Go-to-Market strategy phase, the following areas will be identified and defined:

 

• Business Objectives
• Primary customer research, value proposition, and marketing requirements
• Internal Asset Assessment
• Market Needs Identification
• Product Requirements
• Gap Analysis
• Build/Buy/Acquire Recommendation
• Strategic Positioning
• Vendor and Partner Assessment
• Deal Negotiation