Product Strategy and Business Case

Product Strategy and Business Case

Building the strategy and plan for mobile payments products and services

Once there is a viable mobile payments opportunity to pursue, mPay Connect assists companies to develop their product strategy and business case. This includes understanding the value chain needed to launch products and services as well as the marketing, operational, and product roadmap plans. To reach a go- or no-go decision, a financial plan and business case is developed. Elements to a Product Strategy engagement may include:

 

• Value chain analysis
• Marketing Plan
• Operational Plan
• Product Roadmap including vendor analysis
• Financial Plan and Business Case
• Metrics Plan